Next door to Clermont's mammoth Michelin factory, with a 5300kg tyre (the world's largest) out front, this brilliant museum recounts the rubber empire's evolution while also shedding light on Michelin's wide-ranging impact on aviation, rail, maps, restaurant guides, and GPS technology. Hugely entertaining for both adults and kids, it's got some great hands-on interactive exhibits and advertising retrospectives. Allow at least a couple of hours; last entry is 90 minutes before closing. Take Tram A to Stade Marcel Michelin.
The museum's on-site gift shop sells everything from roadmaps to bouncy Bibendum key rings.
