That the exterior of trendy concept store Urban Outfitters has a certain star quality is no coincidence. The building used to house the Röda Kvarn (Moulin Rouge), a gorgeous vintage picture palace. While the projectors have gone, the heritage features remain, from the decadent chandeliers to the beautiful hardwood details. Where film buffs once sat, House of Holland T-shirts sit beside Dita Von Teese art books and Bad Boyfriend Voodoo Dolls. Fitting rooms line the grand old stage behind a kitschy mock-chateau facade, and the upstairs foyers now premiere the work of new Stockholm artists. A case of clever conservation or consumerist degradation? You be the judge.
